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Just 'Cause Jewelry

Tactile Silicone Jewelry & Accessories in support of various charities



1. The Challenge:

Create a logo for a company that provides fun, functional, tactile silicone accessories that give back to a "Just Cause." The client was looking for something classic and elegant, while also being fun and easy-going. She also wanted a warm, earth toned, orange based colour palette. 

2. Research:

I conducted a search and discovery of similar jewelry companies. However, this case was unique as this business offers lanyards and mask accessories during the pandemic, and donates proceeds to charity. A business so special was tricky to compare with any other, so I had to research the latest logo design trends and really communicate with the client to find the right representation of her niche business.


3. Brainstorming

Once I had an understanding that this business needed a natural, minimal and creative identity, I took to the drawing board to conceptualize and sketch out a unique and impactful logo for my client. I made sure to keep in mind that the client wanted beads incorporated into the design as well.


1. Initial Sketching & Illustration

I begin by "dumping my brain" onto the page, sketching out every concept that comes to mind and 

expanding on strong ideas.

2. Refinement

Of all the sketches I narrow down which are working and touch them up to be shown digitally to the client. I like to collect third-party opinions for authentic selection and present

3-5 initial concepts depending

on the client's needs.

3. Presentation

The client is shown individual slides with each concept in only black and white (to allow the shape & form of the design to speak for itself) and I allow the client to let the ideas sit for some time. Open communication and suggestions are always encouraged!

Feedback & Delivery

1. Feedback:

Through client-designer communication and after several rounds of revision, the ideal logo concept was reached. It was discovered that the client had a vague concept of what she was looking for and together we created the organic, tasteful, and friendly logo her company needed. We arrived at a bold serif logotype that was dark brown and placed on a textured orange circle. It was calm and soft, yet visually impactful. It also featured a creative letter "y" with a string of beads incorporated, as initially requested, which expresses her service and ignites the imagination.

2. Final Presentation

The final logo was presented to the client through a number of real-world simulations and mockups to give her a feel for how it could be implemented online and in person. 


3. Asset Delivery 

The client was thrilled to receive multiple file types ready for mobile and print use, as well as assurance that any edits or future assistance would be happily provided. She has since launched a stunning online store and website. She has connected with and supported causes such as Sick Kids Foundation, CAMH, and The Canadian Cancer Society. I was honored to support her business as well.

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